A Data-Driven Life

February 15, 2009

Posted in Marketing.

.eduGuru has a good post about the three different approaches to data-driven work:

You’re doing your designated task like a happy hamster on a wheel, when someone else reads a new article, goes to a conference, talks to a vendor, gets a random complaint, or whatever, and it’s time for you to reverse course and spin the wheels in another direction.

Read the whole thing…

This hits home for me. I love data, but I always make an effort to point out that reporting is not analysis. We have access to lots of reporting tools these days, but do we understand that it all means?

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